There are two main categories of app analytics tools to consider: those offered by Apple and third-party options.

Apple App Store Analytics:

Apple offers a robust suite of analytics tools built directly into App Store Connect. These tools are completely free to use for any developer enrolled in the Apple Developer Program. Here’s a breakdown of the key offerings:

• App Analytics: This suite provides insights into how users discover and engage with your app. You can track metrics like downloads, user acquisition, in-app events, and more.
• Sales and Trends: This tool helps you understand your app’s financial performance. You can track metrics like revenue, units sold, and subscriptions.
• Payments and Financial Reports: This tool provides detailed reports on your app’s financial transactions.

Third-Party App Analytics Tools:

While Apple’s App Store Analytics are a great starting point, many developers opt to use third-party tools in conjunction with them. Here are some of the most popular third-party app analytics tools:

• Firebase: Firebase is a free app development platform from Google that offers a wide range of features, including analytics, crash reporting, and A/B testing.

• Mixpanel: Mixpanel is a powerful analytics tool that helps you track user behavior and understand how users interact with your app.

• App Metrica: AppMetrica is a comprehensive app analytics platform that offers a variety of features, including crash reporting, user behavior tracking, and marketing attribution.

• Flurry Analytics: Flurry Analytics is a free app analytics tool that provides insights into user acquisition, engagement, and retention.

• Amplitude Analytics: Amplitude Analytics is a user behavior analytics platform that helps you understand how users interact with your app.

The best app analytics tool for you will depend on your specific needs and budget. Consider the following factors when making your decision:

• Features: What features are most important to you?
• Ease of use: How easy is the tool to set up and use?
• Cost: How much does the tool cost?
• Scalability: Can the tool scale as your app grows?

By carefully considering your needs, you can choose the best app analytics tool to help you understand your app’s performance and make data-driven decisions.